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Archive for July, 2013

How to use CONVERSION OPTIMIZATION to Battle Shopping Cart Abandonment

Categories: ecommerce
Comments Off on How to use CONVERSION OPTIMIZATION to Battle Shopping Cart Abandonment

Marketers are used to seeing cart abandoners as lost sales. But the growing complexity of the purchase path requires a more complex viewpoint, according to a new report, “Shopping Cart Abandonment: New Ways of Looking at the Purchase Path.”

Smart retailers are recognizing that while some abandoned carts do indeed represent missed revenue opportunities, many others do not.
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