Who buys online?

Back to Top

60-percent of the US population is online. Women are more likely than men to use the internet on a daily basis, and Seniors are rapidly becoming avid shopper online. Teenagers make very few online purchases largely because they don't have as much access to credit cards.

Only 25% of people who have used the Internet for less than 8 weeks or 2 to 4 times per week buy products they've researched online. 70% of people who have used the internet for over 18 months or more than once a day buy online.